Transforming a regional internal communications function

Launching two-way communications: Built and worked with an agency to develop an interactive intranet news portal tailored to the preferences and needs of the employees. Content on the portal was customized based on where the user sat in the business and they were able to comment, like and share articles, enhancing engagement and accessibility.
Tailored Communications for new segments: Recognizing the disconnect between senior and more junior colleagues, we focused our energy on empowering and communicating with middle management. This addressed frustrations and stressors, but also equipped them with the tools and messages to further the company culture in a way that was authentic to them.
Paving the way for new channels: Identified and implemented new communication mediums, including video messages, podcasts, and virtual town hall meetings, to reach employees more frequently and informally. This built confidence in leadership, as messages were timely, authentic and easier to digest.
Managing requests and workflow: Introduced a workflow management system to streamline the internal communications process, facilitate collaboration among team members, and ensure timely delivery of communications across the organization. This clarity and transparency allowed stakeholders to gain trust and build confidence around the function.
Implementing a CRM for results and impact: Implemented Salesforce Marketing Cloud to measure the efficacy of internal communications efforts, track employee engagement metrics, and gather feedback to inform future communication strategies. This enabled us to assess the impact of communications initiatives and identify areas for improvement.

Lack of engagement and alignment among employees with the company's purpose and strategic goals. The company’s demographic had shifted and 75% of the employee population were under the age of 35.
Outdated internal communications channels that did not have access to readership or click through rates. Communications was very one-sided.
A disconnect in culture when it came to comparing the most senior executives to their more junior colleagues. Cultures across teams varied significantly.

A leading multinational in the B2B space, sought to revamp its internal communications function to improve employee engagement, foster a sense of belonging and align its teams with the company’s strategic vision and purpose.

The client:

Challenges:

Strategy & execution:

As a result of evolving the internal communications function and maturing its processes and outcomes, the client saw a 25% increase in the number of employees that recognized and resonated with its vision and purpose. The introduction of interactive communication channels and tailored messages resulted in an 89% engagement rate on leadership communications, indicating a significant improvement in employee engagement and receptiveness to corporate messages.

By leveraging innovative communication channels, messaging strategies, workflow management and measurement tools, the client witnessed significant improvement in engagement among its employees, alignment with the corporate culture and general buy-in to the strategy.