A unique employee value proposition post-pandemic
in a war for talent, positioning matters
Research and insights:
Conducted surveys and focus groups among both current employees and potential candidates to understand their perceptions, preferences, and expectations regarding employers.
Analyzed industry trends, competitor EVPs, and best practices to identify gaps and opportunities for differentiation.
Developing a Unique EVP:
Leveraged insights and developed a unique and concise EVP that resonated with the target audience.
Worked with the leadership team to pitch bold actions and initiatives that demonstrated the client’s commitment to its employees and positioned the company as an employer of choice.
Integrated Communications Campaign:
Created an integrated communications campaign plan that leveraged storytelling through various mediums, including digital channels, internal communications, and external marketing materials.
Utilized compelling narratives, testimonials, and visual elements to convey the unique EVP and showcase culture and opportunities for growth.
The job-market had shifted to be intensely candidate-driven post-pandemic and employers felt that they had to attract top talent.
Fresh grads rank tech companies as more attractive in the market, leaving other industries competing to be more appealing to younger generations
As a multinational, the EVP needed to not only reflect the needs of current and potential employees, but also with the company's core values and strategy.
Like most post-pandemic, a leading firm recognized the need to differentiate itself to attract and retain the best people in a highly competitive talent landscape. They sought to develop an Employee Value Proposition (EVP) and build a communication campaign around this.
The client:
Challenges:
Strategy & execution:
Results & impact:
The integrated communications campaign resulted in 90% of current and potential employees surveyed identifying the client as an employer of choice. 89% of current employees expressed an intent to stay, indicating a strong alignment messaging, initiatives and actions.
The strategic alignment between the EVP and the clients's strategy, values and actions resulted in higher employee satisfaction, increased retention rates, and enhanced attractiveness to potential candidates.